Strategic Communication

How to make your message clear and reach your strategic objectives? Learn Strategic Communication!

All Levels 3.4(14 Ratings) 2,048 Students enrolled
Created by Jouni Ruotanen Last updated 06/2020 English ["English"]
What will i learn?
  • Plan strategic communication
  • Select communication objectives
  • Strategic communication tools
  • Measure action results
  • Crystallize main messages
  • Follow strategic communication plan
  • Create actionable objectives
  • Find best ways to reach your audience

Curriculum for this course
22 Lectures 01:13:48
Introduction
5 Lectures 00:15:04
  • What you'll learn in this course 00:01:39
  • Welcome 00:00:52
  • Introduction 00:02:33
  • Strategic Communication Examples 00:06:00
  • About the instructor 00:04:00
  • What you'll learn about Strategic Communication Plan 00:01:31
  • Strategic Communication Plan 00:02:47
  • Strategic Communication Objectives 00:03:34
  • Strategic Communication Importance 00:02:05
  • Strategic Communication Tips 00:03:23
  • Strategic Communication Plan Template 00:07:34
  • What you'll learn about Strategic Communication Tools 00:03:12
  • Tools: Linear Responsibility Chart 00:01:41
  • Tools: AIDA Approach 00:03:15
  • Tools: SWOT Analysis 00:03:24
  • Tools: Balanced Scorecard 00:04:51
  • What you'll learn about Strategic Communication Evaluation 00:02:01
  • Strategic Communication Key Performance Indicators 00:03:02
  • Strategic Communication Advanced Evaluation 00:04:47
  • Strategic Communication Feedback 00:03:37
  • Strategic Communication Conclusion 00:02:46
  • Bonus lecture 00:05:14
Requirements
  • Office tools for materials
  • Good space and mood for practicing
  • Interest to become better communicator
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Description

This course will cover strategic communication process, planning, key parts of the planning and advice, tips for success.  It will have examples of real-life situations from successful actions and situations where strategic communication has failed.  You will learn how to make your message clear and how to meet communication objectives. Strategic communication significantly affects to success of all organizations.


This course covers five step process for successful strategic communication. In this process you have to recognize audience, decide goals and objectives, develop key messages and tactical plan and later how the success is evaluated and by which key performance indicators. First of all make objectives clear to all involved people. Decide what's the most important message to make your communication strategic. You will need a clear mission to start from the beginning.


To start your strategic communication from day one, you will need to learn tools

  1. Linear Responsibility Chart

  2. AIDA Approach

  3. SWOT Analysis and

  4. Balanced Scorecard.

These are first tools to learn and there will be also examples of usage including templates ready to use. Learn them clearly in this course and become successful strategic communicator.


Don't forget to evaluate your results. In this course you will learn how to setup KPIs that really make the difference. You will also gain understanding of setting a benchmark, enhance the evaluation process. Later you will understand why feedback is important to reach the target.


Enroll today and reach your strategic communication objectives!

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About the instructor
  • 31 Students
  • 12 Courses
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Project management and business process specialist
Student feedback
3.4
Average rating
  • 28%
  • 14%
  • 85%
  • 42%
  • 28%
Comments
Free $39.99
Includes:
  • 01:13:48 On demand videos
  • 22 Lessons
  • Full lifetime access
  • Access on mobile and tv