SEO in 2018 - SEO (Search Engine Optimization)

SEO training expert with 20 years Search Engine Optimization experience shows you how to promote your website in Google

All Levels 4.3(748 Ratings) 23,012 Students enrolled
Created by David Murray Last updated 06/2016 English ["English [Auto-generated]"]
What will i learn?
  • Use SEO to promote your website in the search engines.
  • See how to audit your website for SEO

Curriculum for this course
100 Lectures 09:17:26
Introduction
1 Lectures 00:05:58
  • Introduction 00:05:58
  • About me and about this course 00:09:52
  • Over Optimization 00:06:11
  • SEO Terms and Concepts 00:19:41
  • SEO Concepts 00:09:18
  • What is Page Rank? 00:06:11
  • Quality and Freshness 00:07:23
  • Google Webmaster Guidelines - Part One 00:12:09
  • Google Webmaster Guidelines - Part Two 00:08:43
  • Google Webmaster Guidelines - Part Three 00:06:50
  • Google Webmaster Guidelines - Part Four 00:07:06
  • Google YouTube Channel 00:07:22
  • Googe WebMaster Blog 00:01:50
  • Google Community 00:03:27
  • Basic Website Auditing using SEO Quake 00:14:11
  • Monitoring your SEO campaign 00:07:46
  • Introduction to HTML 00:13:55
  • Google Power Searching 00:19:03
  • Advanced Google Search 00:03:53
  • Site Maps - Part One 00:06:07
  • Site Maps - Part Two 00:05:43
  • Site Maps - Part Three 00:07:24
  • Documents and Search Engine Results 00:05:17
  • Documents and Meta Data 00:06:02
  • Documents and SEO - Indexed Documents 00:03:17
  • Documents and SEO 00:07:23
  • Follow and Nofollow links 00:03:28
  • Page Level No Follow 00:02:17
  • No Index 00:06:27
  • NoFollow and WordPress 00:05:45
  • Investigating Nofollow Links 00:02:51
  • Broken Links - Part One 00:04:00
  • Broken Links - Part Two 00:03:12
  • Broken Links - Part Three 00:04:38
  • Broken Links - Part Four 00:03:00
  • 404 Errors and Redirects 00:05:54
  • Title 00:14:02
  • Descriptions 00:08:36
  • Keyword Meta Tags - No longer used! 00:02:53
  • Evaluating Keyword Phrases 00:12:31
  • Google Keyword Planner 00:06:33
  • Domain Names and SEO 00:05:02
  • Domain Name Issues 00:05:34
  • Domain Naming Trick 00:02:40
  • Domain Names and SEO 00:06:29
  • SEO Copywrighting 00:07:12
  • Headings and SEO 00:07:16
  • File Names & Keywords 00:03:19
  • Anchor Text and Keywords 00:06:44
  • Bullets and Keywords 00:02:16
  • Bold Text and SEO 00:01:34
  • Pictures and File Names 00:02:55
  • Pictures and Alt Tags 00:04:53
  • Pictures and Meta Data 00:03:26
  • Folder Structure 00:03:06
  • Browser and Hardware Issues 00:08:23
  • Website Credability 00:15:46
  • International Issues 00:05:20
  • Website Encryption 00:03:49
  • Report Spammers 00:02:55
  • Multiple Website Issues 00:05:53
  • Website Loading Speed 00:06:26
  • Pictures and File Sizes 00:02:53
  • Dangers of bad linking 00:08:35
  • Bad Neighborhoods 00:09:50
  • Google Disavow Tool 00:09:42
  • Google Webmaster Tools 00:01:16
  • Google Webmaster Tools - Dashboard 00:03:00
  • Google Webmaster Tools - HTML Improvements 00:02:21
  • Google Webmaster Tools - Sitelinks 00:02:13
  • Google Webmaster Tools - Links to Your Site 00:04:23
  • Google Webmaster Tools - Manual Actions 00:02:09
  • Google Webmaster Tools - International Targeting 00:02:58
  • Google Webmaster Tools - Mobile Usability 00:02:37
  • Google Webmaster Tools - Index Status 00:03:26
  • Google Webmaster Tools - Content Keywords 00:03:57
  • Google Webmaster Tools - Blocked Resources 00:01:28
  • Google Webmaster Tools - Remove URLs 00:01:51
  • Google Webmaster Tools - Crawl Errors 00:04:22
  • Google Webmaster Tools - Crawl Stats 00:02:08
  • Google Webmaster Tools - Fetch as Google 00:04:32
  • Google Webmaster Tools - Robots.txt Tester 00:02:47
  • Google Webmaster Tools - Security Issues 00:03:52
  • Attracting Links 00:07:23
  • Link Baiting 00:06:50
  • More Linking Ideas 00:05:09
  • Outgoing Links 00:02:05
  • Your Website Internal Linking 00:02:47
  • Directory Submissions 00:04:03
  • Directory Submissions - DMOZ 00:02:20
  • Google Penalties and Manual Actions 00:07:18
  • User Generated Spam 00:06:20
  • Doorway Pages 00:02:50
  • Web Hosting Issues 00:04:39
  • Web Hosting Issues - Server Uptime 00:03:41
  • Specifying Language 00:02:16
  • Search Engine Submission 00:03:02
  • htaccess file 00:01:52
  • Robots 00:02:38
  • HTML Markup Validation Service 00:02:46
Requirements
  • You just need a website that is not doing very well in terms of search engine visibility. This courses will show you how to turn things around.
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Description

SEO | Search Engine Optimization for 2018

This SEO training course has been 20 years in the making.  That’s how long I have been applying Search Engine Optimization techniques to websites (since April 1996 to be exact).

The thing about SEO is that the best person to do the SEO it you.  It is your business.  It is your website.  By applying search engine optimization to your own website, you can use your own expertise to select exactly the right keyword phrases to focus on. 

About 95% of SEO requires little or no technical knowledge and you do not need any programming skills.  SEO is about attention to detail.  There are around 200 factors that Google considers when deciding who comes first and who comes last in the search engine listing, in response to a search enquiry.  You just need to make sure that you have more boxes ticked than your competitors.

This SEO training course teaches you how to think like a search engine.  I will show you what Google likes and just as important, what Google does not like. 

I have one of the most watched SEO video tutorials on YouTube (almost 400,000 views) clearly demonstrating that I have the SEO credentials to help you marketing your own website.  That said no one can guarantee a page one ranking.  All I can do is to explain all the concepts that I use and I get all my business through successful application of SEO techniques to my own websites. 

Try searching Google using the phrase ‘Google Webmaster Guidelines’ and you will see Information direct from Google about it likes and dislikes.  All the information within this tutorial is built upon the recommendations within these guidelines.  This is SEO that works.  The wrong sort or SEO can get you banned from the search engines, so it vital that you know what you are doing.

This tutorial covers a vast range of SEO topics.  Please check out the curriculum listing for more details. 

Enjoy ...

David Murray

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About the instructor
  • 23 Students
  • 7 Courses
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20 years SEO Experience | Over 73,000 Students on Udemy
Student feedback
4.3
Average rating
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Free $199.99
Includes:
  • 09:17:26 On demand videos
  • 100 Lessons
  • Full lifetime access
  • Access on mobile and tv