The Complete Digital Marketing Course - 12 Courses in 1

Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

All Levels 4.3(70,002 Ratings) 332,313 Students enrolled
Created by Rob Percival Last updated 01/2020 English English [Auto-generated]
What will i learn?
  • Grow a Business Online From Scratch
  • Make Money as an Affiliate Marketer
  • Land a High-Paying Job in Digital Marketing
  • Work From Home as a Freelance Marketer

Curriculum for this course
255 Lectures 23:22:34
Introduction
3 Lectures 00:17:22
  • Course Overview 00:02:20
  • Digital Marketing Demystified in 5 Mins! 00:04:52
  • 5 Best Digital Marketing Tools 00:10:10
  • Notes (Downloadable PDF) 00:00:09 FAQ's 00:01:00
  • Market Research Intro 00:02:04
  • How to Find a Hungry-to-Buy Audience with 3 Simple Questions 00:06:25
  • How to Get Responses to Your Survey 00:10:10
  • How to Analyse Your Survey Results 00:08:20
  • How to Get Valuable Feedback Without Sending a Survey 00:09:03
  • Market Research - Assignment 00:00:08
  • Build This Site in Less Than 1 Hour 00:01:16
  • Why Use Wordpress vs. Wix, Weebly etc? 00:04:27
  • How to Get a Free Domain & 60% Off Web Hosting 00:08:02
  • How to Add Pages, Post, Menus & Widgets 00:10:35
  • How to Add a Premium Wordpress Theme 00:12:18
  • How to Improve Your WordPress Security with Plugins 00:04:22
  • How to Activate Your Free SSL Certificate in 1 Click! 00:04:26
  • How to Set Up Email Addresses for Your Business 00:03:44
  • WordPress.com vs.WordPress.org 00:01:27 WordPress Installation 00:00:38 How to Verify WHOIS Information [IMPORTANT] 00:00:06 Update: How to Get Business Email Free 00:00:16 Assignment - Set Up a Website 00:00:34
  • Why Market Your Business with Email? 00:04:41
  • Mailchimp Account Setup 00:06:15
  • Add Opt-Ins & Pop Ups to Your Website for Free 00:06:49
  • Collect Emails Without a Website 00:02:02
  • Create an Email Campaign with Mailchimp 00:09:20
  • Write Email Subject Lines That Get Opened 00:08:17
  • Email Marketing Analytics 00:06:08
  • Assignment - Email Marketing 00:00:21
  • What is Copywriting? 00:00:24
  • The “AIDA” Formula 00:05:28
  • 11 Tips for Writing Magnetic Headlines 00:09:17
  • How to Flip Features Into Benefits 00:04:06
  • 5 Tips to Create an Irresistible Call to Action (CTA) 00:07:45
  • How to Write Like Your Customers Talk 00:02:24
  • Assignment - Copywriting 00:00:21
  • Introduction to SEO 00:02:31
  • An Overview of SEO 00:11:23
  • 5 SEO Metrics to Measure SEO Performance 00:07:22
  • How to SEO Optimise Your Homepage 00:08:43
  • How to Verify Your Website in The Google Search Console 00:03:54
  • How to Take the Google Mobile Friendly Test 00:02:38
  • How to Do Keyword Research: Steps & Strategy 00:06:43
  • How to Quickly Brainstorm 1000's of Keyword Ideas 00:15:44
  • How to Narrow Down Your Keyword List (Updated) 00:11:12
  • How to Assess Keyword Competition & Choose Target Keywords 00:06:16
  • How to Write Title Tags Search Engines Love 00:10:26
  • How to Skyrocket Clickthrough Rate with Meta Descriptions 00:03:27
  • How to Appear in the Google Image Search Results 00:05:20
  • Copy Optimization: Headings Tags, Outgoing & Internal Links etc. 00:05:43
  • The Types of Backlinks That Really Matter and How to Get Them 00:09:24
  • How to Maximise Links for Your SEO Campaigns 00:03:48
  • How to Create Content That Generates Links & Social Shares on Autopilot 00:10:58
  • How to Leverage Authority Websites and Top of the Search Results 00:04:31
  • The Poster Boy Formula - Build Traffic, Backlinks & Valuable Relationships 00:06:23
  • Student Q&A #1 00:15:04
  • Student Q&A #2 00:15:15
  • Local SEO: How to Rank Your Local Business in Google 00:23:18
  • Assignment - SEO 00:01:39
  • Quiz - SEO 2 questions
  • How to Improve Website Performance & Speed 00:00:33
  • YouTube Marketing Overview 00:00:47
  • YouTube Marketing Strategy 00:06:27
  • How to Find Video Ideas with Competitor Analysis 00:06:39
  • How to Find Video Ideas with Keyword Research (Updated) 00:12:30
  • YouTube Account Setup 00:01:34
  • YouTube Account Optimisation 00:04:31
  • YouTube Banner 00:03:37
  • YouTube Channel Tags 00:01:21
  • YouTube SEO 00:06:50
  • Enable Custom Thumbnails 00:02:10
  • YouTube Thumbnails 00:07:20
  • YouTube Cards 00:04:33
  • YouTube Comments 00:04:25
  • Manage Multiple YouTube Accounts 00:02:10
  • YouTube Monetisation 00:05:02
  • YouTube VidIQ (Free Tool) 00:05:21
  • YouTube - Increase Subscribers by 400% 00:01:30
  • YouTube Ads 00:04:40
  • YouTube Analytics 00:22:48
  • How to Revert to Creator Studio Classic 00:00:14 New YouTube Cards External Link Requirements 00:00:14 New Monetisation Requirements YouTube 00:00:10 Assignment - YouTube Marketing 00:00:17
  • Why Market Your Business on Facebook? 00:07:12
  • Facebook Page Setup 00:03:33
  • Facebook Icon 00:07:00
  • Facebook Cover Image 00:06:22
  • Facebook Page Description 00:02:19
  • Facebook - What to Post? 00:06:21
  • 8 Tactics To Get Your First Page Likes 00:10:46
  • Secret Way to Boost Page Likes 00:04:57
  • Facebook Competitions / Contests 00:05:47
  • Facebook Groups 00:05:14
  • Facebook Live 00:05:02
  • Manage Multiple Facebook Pages 00:02:57
  • Facebook Comments & Reviews 00:07:28
  • Facebook Insights 00:13:37
  • Solved: What's the difference between like/follows, fans/followers? 00:00:42 Assignment - Facebook Marketing 00:00:17
  • Twitter Marketing - What You Will Learn? 00:00:46
  • Twitter Profile Setup 00:02:52
  • Twitter Accounts to Follow 00:04:23
  • Twitter Profile Optimisation 00:08:51
  • Twitter Features 00:08:16
  • Twitter - What to Post? 00:11:46
  • Twitter Followers 00:04:04
  • Twitter Hashtags 00:03:26
  • Twitter Polls 00:05:44
  • Pinned Tweets 00:03:22
  • Twitter Customer Acquisition 00:06:39
  • Twitter @Mention Influencers 00:05:51
  • Twitter on Your Website 00:02:36
  • Twitter Analytics 00:05:54
  • Assignment - Twitter Marketing 00:00:19
  • Why Market Your Business on Quora? 00:01:20
  • Quora Marketing Strategy 00:05:22
  • Quora Account Setup 00:02:05
  • Quora Account Optimisation 00:03:22
  • Build a List of Questions to Answer 00:06:44
  • Format Your Answers for Maximum Clicks 00:08:35
  • Quora Promotion 00:03:11
  • Find Blog Post Ideas with Quora 00:04:47
  • Quora Business Page Setup 00:03:28
  • Quora Analytics 00:05:59
  • Solved: Why is Quora hiding the question stats field? 00:00:08 Assignment - Quora Marketing 00:00:19
  • Why Market Your Business with Google Ads? 00:05:46
  • How Google Ads Works 00:08:06
  • Analyze Your PPC Competition 00:06:26
  • Google Ads Account Setup 00:01:06
  • Select the Right Campaign Type 00:04:29
  • Determine Bids & Budgets 00:04:24
  • Target Your Audience 00:04:07
  • Advanced Campaign Settings 00:03:48
  • Choose Profitable Keywords 00:13:59
  • Write Ads That Grab Attention 00:05:42
  • Assignment - Google Ads 00:00:21
  • Introduction 00:01:58
  • Google Analytics Overview 00:06:35
  • How to Set Up Google Analytics & Install the Tracking Code On Your Website 00:05:41
  • How Google Analytics Works 00:04:57
  • How to Add Backup Views 00:03:05
  • How to Add Filters to Reporting Views 00:02:39
  • How to Set Up Goals in Google Analytics 00:06:07
  • How to Set Up Ecommerce Tracking in Google Analytics 00:04:09
  • Main Tools for Analysis 00:10:59
  • How to Analyse Real Time Reports 00:04:01
  • How to Analyze Audience Reports 00:09:25
  • How to Analyze Acquisition Reports 00:06:25
  • How to Analyze Behaviour Reports 00:05:09
  • How to Analyse with Segments 00:04:39
  • How to Track Marketing Campaigns with Campaign Tagging 00:03:34
  • How to Use Benchmarking Reports to Grow a Business 00:09:51
  • How to Set Up Custom Dashboards for In-Depth Analysis 00:06:02
  • How to Set Up Event Tracking in Google Analytics 00:06:50
  • How to Set Up Custom Alerts For Traffic Spikes/Drops 00:03:15
  • How to Remove Spam Traffic from Google Analytics 00:02:41
  • Use Machine Learning to Understand Your Data (Analytics Intelligence) 00:06:50
  • How to Manage Multiple Google Analytics Accounts 00:01:54
  • How to Link Google Adwords to Google Analytics 00:01:39
  • Google Analytics Glossary - Top 50 Terms 00:04:08 Google Analytics Demo Account 00:00:37 Campaign Tagging Example 00:00:14 Goal Value: Rule of Thumb for Assigning Dollar Amounts 00:00:35 Assignment - Google Analytics 00:00:20
  • Instagram Business Account Setup 00:05:07
  • Follow These Instagram Accounts 00:05:32
  • Instagram Profile Image 00:07:29
  • Instagram Bio 00:06:06
  • Instagram Content Creation 00:06:21
  • Instagram Reposting 00:05:11
  • Instagram Followers Hack 00:06:08
  • Instagram Hashtags 00:06:59
  • Instagram Stories 00:07:38
  • Instagram @Mention Influencers 00:07:39
  • Instagram Spam 00:03:49
  • Instagram Analytics 00:04:06
  • Shopping on Instagram (New Feature) 00:03:04
  • Next Steps 00:00:16
  • Why Market Your Business on Pinterest? 00:11:02
  • Pinterest Account Setup 00:01:52
  • Pinterest Accounts to Follow 00:05:05
  • Pinterest Account Optimisation 00:07:56
  • Pinterest Account Verification 00:03:16
  • Pinterest Boards 00:11:33
  • Pinterest Followers 00:02:18
  • Pinterest Chrome Extension (Free) 00:03:38
  • Pinterest Graphics 00:05:41
  • Next Steps 00:00:18
  • Linkedin Account Setup & Optimisation 00:17:03
  • Linkedin Connections Hack 00:04:24
  • Linkedin InMail Hack 00:02:40
  • Linkedin Viral Posts 00:04:45
  • Linkedin Blog Traffic 00:06:27
  • Linkedin Groups 00:04:44
  • Linkedin Company Page Setup 00:08:24
  • Linkedin Ad Credits ($50 Free) 00:01:34
  • Next Steps 00:00:16
  • 7 Keys to Facebook Advertising Success 00:17:32
  • Facebook Success Stories 00:18:28
  • How to Set Up An Advertising Account 00:06:27
  • Boost Posts vs. Ads Create Tool vs. Power Editor 00:07:42
  • Key Ad Policies (Facebook & Instagram) 00:06:30
  • Facebook Ad Structure 00:02:04
  • Create Your First Ad - Choose a Campaign Objective 00:08:02
  • Targeting by Location & Demographics 00:10:51
  • Targeting By Interests 00:05:54
  • Targeting By Behaviours & Connection 00:03:32
  • Ad Placements 00:03:39
  • Budgets 00:08:24
  • Ad Creative 00:06:35
  • Tips to Write a Winning Ad 00:08:25
  • Place Ad Order 00:01:59
  • Key Advertising Terms 00:02:57
  • Ad Reporting 00:04:41
  • How to View Your Billing Summary 00:01:15
  • Facebook Pixel 00:11:46
  • Website Custom Audiences 00:05:38
  • Email List Custom Audience 00:06:12
  • Page Engagement Custom Audiences 00:04:14
  • Video Views Custom Audience 00:06:30
  • Lookalike Audiences 00:05:37
  • Page Likes With Custom Audiences 00:10:00
  • Video Ads 00:11:35
  • Lead Ads 00:13:01
  • Instagram Ads 00:08:49
  • Dynamic Ads For Ecommerce 00:09:52
  • Collection Ads for Ecommerce 00:12:35
  • Canvas Ads 00:08:00
  • Offer Claim Ads 00:09:29
  • Local Awareness Ads 00:14:09
  • Event Response Ads 00:09:41
  • Power Editor 00:06:18
  • Easy Split Testing with Power Editor 00:03:51
  • Bulk Manage with Power Editor 00:06:49
  • Business Manager 00:08:05
  • Business Manager - Roles & Permissions 00:04:52
  • Custom Conversions and Standard Events 00:06:58
  • Facebook Marketing Partners (FMP's) 00:08:43
  • How to Start a Facebook Ads Business 00:12:07
  • How to Install the Facebook Pixel for Apps 00:00:25 Solved: Do I need to use Business Manager? 00:00:52 Next Steps 00:00:17
  • App Store Market Research 00:06:35
  • Facebook Ads : App Install & Enggagement Ads 00:09:08
  • Google Ads : App Install & Engagement Ads 00:02:12
  • 43 Ways To Promote Your App 00:02:13
    Access Old Content 00:00:11
  • You've Done It! ...12 Key Takeaways from This Course 00:21:37
  • How to Get Your Certificate of Completion 00:00:14 Sale Now On - Best Selling Udemy Courses 00:00:36
Requirements
  • No experience required
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
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Description

Join 200,000+ students in the bestselling digital marketing course on Udemy!

With over 20 hours of training, quizzes and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more!

Learn By Doing

The course is hugely interactive with projects, checklists & actionable lectures built into every section.

Learn step by step how to market a business online from scratch across all the major marketing channels.

Follow the steps on screen to get results at work, for own business or for your digital marketing clients.

12 Courses in 1

Covering 12 major online marketing topics and comprising of 20+ hours of clear cut lectures & practice activities - this course is "incredible value for money!" as one student said. We'll cover:

  1. Market Research. Ask 3 simple questions to validate your business idea.

  2. WordPress. Build a world-class website in 1 hour without any coding.

  3. Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.

  4. Copywriting. Write sales pages that make the cash register ring!

  5. SEO (Search Engine Optimisation). Get free traffic to your website with SEO.

  6. YouTube Marketing. Drive traffic & sales with simple "how to" videos.

  7. Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).

  8. Linkedin Marketing. Go viral on Linkedin and 400x your connections.

  9. App Marketing. Discover 43 Ways To Promote Your App.

  10. Google Adwords. Avoid common mistakes and set up profitable campaigns first time.

  11. Facebook Ads. Make money with Facebook Ads without spending a fortune.

  12. Google Analytics. Improve your marketing with Google Analytics data.

By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.

All the strategies, tips and tools recommended are either free or very cost effective.

You'll Also Get:

✔ Lifetime Access to course updates

✔ Fast & Friendly Support in the Q&A section

✔ Udemy Certificate of Completion Ready for Download

Don't Miss Out!

Every second you wait is costing you valuable leads and sales.

This courses come with a 30 day money-back guarantee - so there's no risk to get started.

Go ahead and hit the "take this course" button to start growing a business online today!

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About the instructor
  • 149 Students
  • 2 Courses
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Web Developer And Teacher
Student feedback
4.3
Average rating
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Free $199.99
Includes:
  • 23:22:34 On demand videos
  • 255 Lessons
  • Full lifetime access
  • Access on mobile and tv