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Professional Certificate in Digital Strategy and Planning

Develop a measured and well-considered digital marketing strategy!

All Levels 4.5(40 Ratings) 3,764 Students enrolled
Created by iMarketer School Last updated 04/2019 English English [Auto-generated]
What will i learn?
  • Gain an understanding of the theory and practical application of digital strategy
  • Implement a powerful marketing mix that sustains customer engagement
  • Develop a measured and well-considered strategy

Curriculum for this course
61 Lectures 05:14:48
Digital Ecosystem
0 Lectures 00:00:00
Requirements
  • No previous experience needed
  • No technology knowledge required
  • Only passion and commitment is enough
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Description

In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it's important to understand how they will all work together to achieve the brand's goal.

So, in this course we will look at different platforms and funnels:

  1. Platforms: Website, Landing Pages, Blog, Must Have Tools for any business
  2. System: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sells
  3. Funnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFU
  4. Market & Niche Research, Competitor Research 
  5. Target Audience Research & Customer Avatar Creation 

In order to be successful online, you need to learn these tools and techniques. I wish you a happy learning!

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About the instructor
  • 50 Students
  • 4 Courses
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Become an Intelligent Marketer
Student feedback
4.5
Average rating
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Free $199.99
Includes:
  • 05:14:48 On demand videos
  • 61 Lessons
  • Full lifetime access
  • Access on mobile and tv