Professional Certificate in Digital Strategy and Planning

Develop a measured and well-considered digital marketing strategy!

All Levels 3.9(40 Ratings) 3,749 Students enrolled
Created by iMarketer School Last updated 04/2019 English English [Auto-generated]
What will i learn?
  • Gain an understanding of the theory and practical application of digital strategy
  • Implement a powerful marketing mix that sustains customer engagement
  • Develop a measured and well-considered strategy

Curriculum for this course
61 Lectures 05:14:48
Digital Ecosystem
13 Lectures 00:48:54
  • Welcome on board! 00:00:39
  • Digital ecosystem - Websites 00:05:29
  • Digital ecosystem - Landing pages 00:04:38
  • Blogging Platforms & Social Microblogging 00:04:23
  • Other Must-Have Digital Tools 00:06:24
  • Customer Journey - Lead Magnet 00:04:37
  • Customer Journey - Initial Offer 00:03:43
  • Customer Journey - Core Offer 00:03:35
  • Upsells, Downsells, Cross-Sells 00:03:12
  • Content Funnels: TOFU 00:03:14
  • Content Funnels: MOFU 00:02:44
  • Content Funnels: BOFU 00:03:08
  • In Conclusion 00:03:08
  • Get Started with Market Research 00:02:31
  • Types of Market Research 00:04:07
  • Identify the problem 00:04:06
  • Establish survey goals 00:03:56
  • How to write survey questions 00:04:54
  • Avoid unwanted results 00:03:05
  • Choose a delivery tool 00:05:29
  • Identify Your Competitors 00:02:18
  • Competitor Analysis 00:04:39
  • Side by Side Analysis 00:02:18
  • Welcome on board! 00:00:48
  • Benefits of Having Customer Avatars 00:03:30
  • How to Profile Customer Avatars 00:05:16
  • How to Collect Data 00:03:16
  • Dive Deep Into Customer Avatars 00:05:35
  • Put it Into Work 00:04:06
  • Create Avatar Focused Content 00:04:26
  • Case Study 00:03:50
  • In Conclusion 00:00:16
  • Certificate Instructions 00:00:17
  • Introduction to Buyer Intelligence Course! 00:10:06
  • Research Competition 00:08:50
  • Alexa: Basics of Profiling 00:08:46
  • Gathering More Insights 00:08:35
  • Media Kits 00:05:36
  • A Typical Day 00:13:46
  • Media Mapping 00:05:34
  • Buying Habits 00:11:24
  • Introduction to Local 00:07:20
  • Low Hanging Fruit 00:08:30
  • Pinpointing Client Needs 00:11:07
  • Getting Clients 00:15:21
  • Convert HTML to Wordpress 00:07:04
  • Template Design 00:05:04
  • Local Search Engine Friendly Content 00:06:59
  • Wordpress Plugins 00:09:54
  • Live Example 00:04:46
  • Outsourcing 00:02:48
  • Introduction to the course 00:06:59
  • What are you selling? 00:03:12
  • Different Markets 00:04:35
  • Data Mining 00:05:14
  • Start Research 00:07:23
  • Finding Market Trends 00:04:35
  • Research Keywords 00:04:38
  • Whats Selling and What Isn't 00:02:42
  • What People Want and Don't 00:04:03
  • Find the Chatter 00:02:37
Requirements
  • No previous experience needed
  • No technology knowledge required
  • Only passion and commitment is enough
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Description

In marketing, a digital ecosystem is a detailed vision of how all digital and social assets of a brand interconnect and interact. When managing multiple platforms, it's important to understand how they will all work together to achieve the brand's goal.

So, in this course we will look at different platforms and funnels:

  1. Platforms: Website, Landing Pages, Blog, Must Have Tools for any business
  2. System: Lead Magnets, Tripwires, Core offer, Upsell, Downsells, Cross-sells
  3. Funnel: Top of funnel TOFU, Mid of funnel MOFU, a bottom of funnel BOFU
  4. Market & Niche Research, Competitor Research 
  5. Target Audience Research & Customer Avatar Creation 

In order to be successful online, you need to learn these tools and techniques. I wish you a happy learning!

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About the instructor
  • 34 Students
  • 4 Courses
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Become an Intelligent Marketer
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Free $199.99
Includes:
  • 05:14:48 On demand videos
  • 61 Lessons
  • Full lifetime access
  • Access on mobile and tv